Dry Skin

Nourishing routines for moisture-deficient skin

How to Identify Dry Skin

•→ Tight, uncomfortable feeling, especially after cleansing
•→ Visible flakiness, rough patches, or dull appearance
•→ Fine lines appear more pronounced
•→ Small, almost invisible pores
•→ Skin may feel itchy or irritated
•→ Products absorb quickly without leaving residue

Dry skin (xerosis) occurs when the skin lacks sufficient natural oils (lipids) and struggles to retain moisture. This compromises the skin barrierthe outermost layer that protects against environmental aggressors and prevents water loss. Understanding the difference between dry and dehydrated skin is essential for effective treatment.

Dry vs Dehydrated: What's the Difference?
Dry Skin (Skin Type)

Lacks oil production. Genetic and consistent. Needs lipid-rich products.

Dehydrated Skin (Condition)

Lacks water. Temporary and treatable. Any skin type can be dehydrated. Needs humectants.

What Causes Dry Skin?

Genetics

Some people naturally produce fewer lipids. Conditions like eczema and ichthyosis have genetic components.

Age

Sebum production decreases with age. Skin also produces less natural moisturising factors (NMFs) over time.

Climate & Environment

Cold weather, low humidity, central heating, and air conditioning all strip moisture from skin.

Harsh Products

Over-exfoliation, alcohol-based products, and sulphate cleansers damage the skin barrier.

Best Ingredients for Dry Skin

HUMECTANT

Hyaluronic Acid

Draws moisture from environment into skin; holds 1000x its weight in water

BARRIER REPAIR

Ceramides

Essential lipids that restore and strengthen the skin barrier

Squalane

Lightweight oil that mimics skin's natural sebum; deeply nourishing

HUMECTANT

Glycerin

Draws water into skin; one of the most effective humectants

OCCLUSIVE

Shea Butter

Rich in fatty acids; creates protective layer to lock in moisture

NOURISHING

Plant Oils

Jojoba, rosehip, marularich in fatty acids and antioxidants

Ingredients to Use Sparingly
  • Alcohol (denat.) - severely drying
  • Sulphates (SLS, SLES) - harsh surfactants that strip oils
  • High-strength retinoids (initially) - start low and slow
  • Fragrance - can irritate already compromised skin
  • Over-use of AHAs/BHAs - can worsen dryness if barrier is damaged

Recommended Routine

Morning

  1. Gentle cream or milk cleanser (or water only)
  2. Hydrating toner or essence
  3. Hyaluronic acid serum on damp skin
  4. Rich moisturiser with ceramides
  5. Hydrating SPF 30+

Evening

  1. Oil or balm cleanser
  2. Gentle milk or cream cleanser
  3. Hydrating serum
  4. Nourishing night cream or sleeping mask
  5. Facial oil to seal (optional)

Pro Tips for Dry Skin

Apply hyaluronic acid to damp skin, then seal with moisturiser
Use a humidifier in winter to add moisture to indoor air
Avoid very hot waterlukewarm is gentler on skin
Layer products thinnest to thickest for best absorption
Consider a hydrating overnight mask 2-3x per week
Pat products in rather than rubbing

Authorised Stockist

Official UK retailer

Tracked Delivery

Free UK shipping over £50

5 Star Rating

Trusted by thousands

Expert Advice

Free consultations