Fine Lines & Wrinkles
Target early signs of ageing
Skin ageing is a natural process influenced by both intrinsic factors (genetics, time) and extrinsic factors (sun exposure, lifestyle). While we cannot stop ageing, understanding the science behind it allows us to make informed choices that significantly slow visible signs and maintain healthier, more resilient skin.
Natural ageing determined by genetics. Gradual, affects everyone. Results in fine lines, thinner skin, reduced elasticity.
Caused by UV exposure, pollution, smoking, poor diet. Largely preventable. Results in deeper wrinkles, pigmentation, rougher texture.
What Changes in Ageing Skin?
Collagen Breakdown
Production slows while degradation increases. Skin loses firmness and structure. UV exposure accelerates this dramatically.
Elastin Damage
Elastic fibres degrade, skin loses "bounce-back." Once damaged, elastin doesn't fully regenerate.
Slower Cell Turnover
Dead cells accumulate, causing dullness and rough texture. Skin takes longer to heal.
Moisture Loss
Sebum and hyaluronic acid production decrease. Skin becomes drier and fine lines appear more pronounced.
Most Effective Anti-Ageing Ingredients
Retinoids
Proven to stimulate collagen, accelerate cell turnover, reduce fine lines and pigmentation
Sunscreen
Prevents 90% of photoageing. The most important anti-ageing product.
AHAs
Remove dead cells, improve texture, boost radiance
Starting a proactive routine in your 20s-30s prevents damage far more effectively than treating it later. However, it's never too lateeven mature skin responds to consistent, evidence-based skincare.
Anti-Ageing Routine
Morning (Protect)
- Gentle cleanser
- Vitamin C serum
- Hyaluronic acid serum
- Moisturiser with peptides
- SPF 30-50 (non-negotiable!)
Evening (Repair)
- Double cleanse
- Retinoid (build up tolerance)
- Hydrating serum
- Rich night cream or facial oil
- Eye cream (optional)
Anti-Ageing Best Practices
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